I got this envelope in the mail today. As you can see it looks really fancy and important, so if you lived life at all you should realize that it’s total junk. It’s pointless and unimportant simply because it looks important. If you’ve ever applied for a credit card or recieved a debit card you know the bank mails them in the blandest, boringest, unmarked envelopes ever. Think of a bill from Comcast, the electric company, or from wherever; they’re always in boring envelopes. If you get a flashy envelope from Comcast, you know they’re just trying to upsell you on a new package deal or whatever and that it isn’t a bill.
I open the envelope to actually see who is trying to sell me stuff. It’s from a car lot. Look at how fucking flashy and gaudy it is. I’m surprised these things don’t cause people to have seizures. I’m also surprised they don’t send these without tiny batteries and flashing LEDs to make it even more ridiculously over-the-top and gaudy.
Also note who it is addressed to. It’s addressed to me, by name, but also says “or current resident”. They don’t give a fuck if I really do open it, and if it made its way to another horse, any dipshit can open it because they’re “the current resident”. While the envelope makes you feel special by receiving this gaudy-ass piece of mail, it undermines itself by also stating that “if you’re not this person, no big deal, you can open it too!” Imagine if a bill said that. Billy Johnson owes $230 to ComEd for electricity, but if you’re the current resident you can pay it too, if you want…”
The ad goes even further down the “what the fuck” path by including a car key. I guess this is to symbolize that you can win a car if you’re really lucky! There’s a fucking scratch-off area like a lottery ticket and a symbol to match. And if it matches you might win the Grand Prize!!!!!!!! Holy fuck, I (or the current resident…) am lucky! I can win the Grand Prize™!
Now you know what’s going to happen even before I scratch it. Of course I’m going to “win” the Grand Prize™ because why wouldn’t I? I scratch it and HOLY SHIT, I won!
Now I don’t know what the Grand Prize™ really is because I know it’s just a ploy to get your ass to the car lot to buy something. I imagine the “prize” is something like $1,000 off a new car or something trivial like that. Something that sounds good on the surface but still nets the car dealership a bunch of new sales to gullible idiots who think they’re special while still taking out an unnecessary car loan.
And I guess that’s why this Sucks: ads like these are just so obvious it’s pathetic. But like I said in my post on pre-screened credit offers, even if they are pathetically obvious they must work otherwise people wouldn’t mail them out. Even if them being so obvious is stupid, the fact that people are actually that gullible to believe that they (or the current resident!) won the Grand Prize™ is even stupider. I almost think that ads like these are meant to capitalize on old people being gullible and even if the fine print does give all of the details, you know the damn thing is misleading. Every level of ads like these are upsetting: how obvious they are, how people are gullible and fall for these tactics, and how companies actually make money off these unsubtle pieces of shit.
It’s like those TV commercials with the really small print that lays out all of the legal details but don’t show them long enough for anyone to actually read them.
But after taking the pictures and writing this quick little post I did what I was going to do originally. I walked over to the trash and tossed the thing in where it belongs. But don’t be like me, please recycle if that is offered in your area. Or, better yet, use up a stamp and mail the shit right back to them. Which I wish I would’ve done earlier…