Tag Archives: Advertising

Phone Books Suck? What Are Those??

Say phone book a bunch of times and it really does seem like an unused word from the distant past.


This right here is a phone book. You might be too young to know what a phone book is. Along with landline telephones, dial-up internet, cassette players, CD players, CRT TVs, and dinosaurs, phone books became obsolete a few million years ago due to technological innovation. In the case of phone books it’s because of this certain thing you might’ve heard of called the internet. You see the internet is a place where computers and servers are connected and shit and this let’s you get information about anything you want. You want to order pizza? Internet. You want to watch porn? The internet excels at that. You want to have in-depth discussions involving people who share the same hobbies that you do? Internet. Want to read someone’s shitty blog? Internet. Book a vacation? Internet? Go to college? Internet. How about having lively political debates on Facebook that change people’s minds and improves the world? Nope. The internet can’t do that. Sorry.

I found this relic near the mailbox one day. It’s still there too. I might go out and take some more pictures but it’ll probably just sit on the curb and rot in a few months. It’ll serve as a lovely greenhouse for growing various molds in the spring and summer once it gets some water damage. Currently it’s covered by a layer of snow, buried under a glacier like it’s friend and kin the Woolly Mammoth. Sorry phone book, but you’re useless.

There it is

There it is! Along with some asshole’s Mt. Dew that they couldn’t possibly toss in a goddamn trash can. I hate people.

Before the internet there were books, big thick books, that had shit printed in them. They had maps and a bunch of phone numbers. The white pages were — you guessed it — white


The white pages. Don’t call anyone.

and had people’s home phone numbers printed. You could seriously look up the last name of a girl you had a crush on, guess which address was hers, and mail her creepy letters, call her randomly, and even stalk her if you wanted. Another section of the book called the yellow pages (which were strangely blue…) had businesses arranged by what they did. If you needed to find someone to put a roof on your house you’d look under “roofing” and there would be a list of roofers. You could advertise your company and get a big gaudy ad that would make you more likely to be called. As a kid I thought lawyers, realtors, and car salesman always had the dumbest, gaudiest, and most obnoxious ads of all. Luckily that remains true to this day on TV with car salesman screaming NO MONEY DOWN NO INTEREST UNTIL 2020 IF YOU BUY A LEASED CHEVROLET SOCCER-MOM-WAGON-TANK TOOODAAAYYY. ACT NOWWWW. It’s like one of those old wrestling or monster truck commercials you’d hear on rock radio stations. Damn.

I’d also like to point out that I took these pictures from a phone book we had lying around the house because I couldn’t be bothered to carry the curbside one back to the house. It was still in its plastic bag. We’ve had it since May of 2016. The thing sat around for two years under some junk without being used or opened. At all.

May 2016

The internet killed phone books off but like all organisms they’re trying their best to evolve under new natural selection pressure. They’ve gotten smaller and thinner, and the ink used doesn’t seem as colorful. Only the shittiest ads are now printed from the sleaziest lawyers and others who don’t realize that the internet is actually where people look for services if they’re under 90 years old. See this chump right here?Lawyer Somehow he thinks he’s going to get business from his face being on the back of a phonebook. The only people that will see him are garbage men and recycling people but seeing as he’s an “injury lawyer” maybe that’s what he’s going for. Are they more susceptible to being injured than others? No one else will see him unless they are cleaning some random drawer in living room a few years from now when they clean shit out of it. Also on the front cover is a company advertising digital advertising. On a phone book. I don’t even know what to think about that. There sure is some dissonance going on.

It’s kind of sad to think about phone books even if they are as useful now as a triangular car tire, but they really were a thing. They were Google before Google existed. It’s even sadder to think that companies are still trying to be profitable with them. Why? Let them die off like the dodo, they’re not coming back barring a meltdown of society. Someone cuts trees down, turns them into paper, and prints them onto useless books. It’s almost like credit card offers where junk is sent to your house without you asking for it. It seems like such a waste for (I’m assuming) little benefit. It’s hard to say that phone books sucks because they’re more pathetic than anything. They are like a soon to be extinct animal that just couldn’t make it in the new world. They’re not mean or malicious. They’re just sad and pitiful.

And then I stop personifying or animalifying them or whatever and realize they’re damn phone books. Quit dropping them off at my house. I’m going to let it sit and rot and I’m never going to use it. Phone books Suck.

(It was after writing all of this that I noticed this little thing on the cover: you can opt out of receiving the damn things! You know what I’m going to do right now…)



Facebook Advertising Sucks: Avoiding the Echo Chambers

I’ve recently been experimenting with Facebook advertising and this blog. I’ve known consciously for a long time that any endeavour is successful in a large part by how you sell yourself: you can’t just have a really good blog or business or whatever and expect that word of mouth can carry you to success. You could have the best damn widget ever and no one will ever buy it if they don’t know about it. There is a lot of hard work and shamelessly selling yourself on the road to success.  I say I’ve known this consciously because while I’ve known it, I didn’t really believe it at a really deep level. Anyways, while I want this blog to be successful, I don’t really intend for it to be an actual business. I figure if I get a bunch of readers I could sell T-shirts or something, mostly so people can rock my sister’s logo design, but it isn’t a get-rich-quick sort of scheme. It would be cool to get more readers, and see if that whole “selling yourself” idea works, and it would be an interesting experiment if I ever did try to start a business. So that was my motivation behind advertising, to see how effective it really is and to learn from it.

So I advertised (“boosted” in Facebook parlance) a few of my posts. The first one I advertised was the post about writing and typing; it was a fairly tame post that I figured people might find enjoyable. If you clicked the link you can see that it did get quite a bit of shares, more so than most other posts (33! Shit! I didn’t know it did that good!).  Anyways, advertising on Facebook is cheap, easy, and does seem to get your message out to people. It also allows you to pick your audience by selecting interests that you want to target for your audience. Obviously for that post I selected people who liked reading, writing, and blogging. You want to advertise to people who the message will resonate with, obviously. More on that shortly…

For advertising my second post I wanted to go right for that juicy market that is Donald Trump hatred, and selected my scathing but fun post on covfefe. (And got 55 Facebook shares?!) It wasn’t so much trying to get those sort of readers, just that my first advertised post was fairly tame, and I wanted to get in on the mess of politics. When it came time to pick my audience it was obvious to select those who identify as liberal and who possibly lean towards liberal views. Duh. Like I said before, you want to target people who your message will resonate with. But this seems really cheap and easy, so I also targeted those who were very conservative and who leaned conservative. In a recent post about Echo Chambers (which I learned from advertising the covfefe post), I railed against people reading shit that agrees with their views. To me, what’s the point of advertising an obviously liberal point of view to people who lean liberal? I’d just be contributing to the “echo chamber” problem so why not advertise to the conservatives? So that’s what I did…

And it was kind of a mess.

First off, it finally clicked in my head that I had just spent $25 to target conservatives with a very anti-Trump post, and if you care to check this blog’s Facebook page, some people weren’t happy at all about it. Curiously, a bunch of liberals “liked” the post, but few conservatives shit on it, so I’m assuming many of the people angered by it just ignored it. Still, that isn’t as bad as shitting all over the page like some people did and could’ve, but it’s still wasted money by going absolutely nowhere. Advertising on Facebook Sucks because you pay to target an audience, so you’d naturally pick those who agree with you. No one in their right mind would pay to target those who hate their ideas and views. Imagine if Shell or Mobil gas tried to target electric car owners? Or if Tyson Foods advertised towards vegans and vegetarians:iIt’d be a waste of money.

Secondly, I don’t think this would get any sort of conversation going at all. Not a single conservative voter will read my blog posts and go “Hmm. He has a point. Trump is bad, what was I thinking?” The political posts I write are some vulgar, simple, and easy hit pieces on Trump and the Right, mostly because they make such obvious and easy targets on a page called Everything Sucks. While I don’t want my blog to only appeal and to target liberal-minded voters, trying to actually get a conversation going (while simultaneously shitting on Trump) on Facebook seems pretty stupid and futile. I mean if a newspaper as prestigious as the New York Times (“the failing @NYTimes”) can be labeled “Fake News” and shit on by Trump supporters, why would Everything Sucks and Facebook Advertising change anyone’s mind? It won’t…and I’d be dumb as hell to think it would.

So, in short, Facebook advertising is pretty cool if you just want to shamelessly support a page, company, blog, or whatever. It does work and is fantastic at getting your product (or whatever) out in the world for people to notice and perhaps utilize. This puts the success of your whatever on it’s quality and not if people have heard about it or not. My two blog posts got tons of views and shares after I advertised them, but in terms of trying to advertise to those who disagree? Hell no, because no one wants to spend money to reach people who will hate their message. Even if I’m trying to be inclusive and not contribute to creating my very own echo chamber, Facebook advertising sort of encourages advertising to people who will be supportive of your message. Facebook makes it so you can target an audience who will like your message, but this ease in getting positive feedback discourages any willful targeting of a dissenting audience, further contributing to people hearing what they want to hear. Facebook Advertising Sucks in getting a conversation going and further contributes to the problem of people having Echo Chambers where they can hear facts and opinions that already support their own opinions.